Susan Weinschenk, Ph.D. es autora del libro "Neuro Web Design: What makes them click?" este es su blogg y algunas de sus ideas:
http://www.whatmakesthemclick.net/100 Things You Should Know About People
#1 — You Have “Inattention Blindness”
#2 — You READ FASTER With a Longer Line Length But PREFER Shorter
#3 — You Can Only Remember 3 to 4 Things At a Time (The Magic Number 3 or 4)
#4 – You Imagine Things From Above And Tilted (The “Canonical Perspective”)
#5 – You Make Most of Your Decisions Unconsciously
#6 – You Reconstruct Your Memories
#7 – You Actually Can’t Multi-Task
#8 – Dopamine Makes You Addicted to Seeking Information
#9 – Blue and Red Together Is Hard on Your Eyes (Chromostereopsis)
#10 - You Want More Choices and Information Than You Can Actually Process
#11 — Why You Can’t Resist Paying Attention to Food, Sex, or Danger
#12 — When It Comes To Technology You Definitely Act Your Age
#13 — Want to Change a Habit? Use Fun, Surprise, and a Crowd
#14 — Reading Text Online Is Not Fun
#15 — If You Use Social Media Without Laughter You Aren’t Being Social
#16 — The Ability to Delay Gratification or Not Starts Young
#17 — Your Unconscious Knows 1st
#18 — What People Look At On A Picture Or Screen Depends On What You Say To Them
#19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read
#20 — Your Attention Is Riveted By Pictures of People
#21 — You Overestimate Your Reactions to Future Events
#22 — Peripheral Vision: Keeping You Alive or Channel Surfing?
#23 — You Are Hard-Wired For Imitation And Empathy
#24 — You Are Most Affected By Brands And Logos When You Are Sad Or Scared
#25 — Trust Your Gut Or Be Logical? It Depends On Your Mood
#26 — Culture Shapes Our Brains
#27 — We Go Below The Fold
#28 — Things That Are Close Together Seem to Belong Together
#29 — Brand Names Talk To Our “Old” Brains
#30 — Our “Strong Tie” Group Size Is 150 People
#31 — The Desire For Control And Choice Is Built In
#32 — Synchronous Activity Bonds The Group
#33 — Bite-Sized Chunks Of Info Are Best
#34 — Too Much Stress Results In Poor Performance
#35 — People Make Mistakes
#36 — People Are Inherently Lazy
#37 — People Assume It’s You, Not The Situation
#38 — Even The Illusion of Progress Is Motivating
#39 — Your Mind Wanders 30% of the Time
#40 — You’re Easily Influenced, But I’m Not
#41 — Your Most Vivid Memories Are Wrong
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